An Interview With Nikon
Imaging resources, probably one of the most relevant camera websites, has an interview with Nikon’s David Lee, President of Nikon Inc., and Steve Heiner, Senior Technical Manager, Nikon Inc. The interview was at PMA 2010.
Dave Etchells, Imaging Resource:
I guess we’ll start out with a little bit of technology. So, thank goodness the megapixel race is I think finally over. You know, I don’t think we’re going to see twenty megapixel digicams — you guys are probably sitting there going “Oh no, we’ve got a twenty megapixel digicam for summer,” but with the megapixel race ending, how do you think the camera market is changing as a consequence of that?
David Lee, President, Nikon Inc.:
Well, I think that what’s happening now is as the market saturation has started to come up to probably close to 80% level, most people are on their third, fourth digital camera, so what we’re really seeing is trends and a lot of different surveys that we’ve seen from the marketplaces — long zoom is a big trend right now, so consumers are asking for longer zooms. We saw that in the film days in the point and shoots, and we’re seeing it even more so because of some of the capabilities of the digital cameras. We’re seeing a big push to a larger display, because as we know a lot of people aren’t printing — the printing business continues to decline some — so people want a larger display and, actually, a better display.
So in our Coolpix S8000 we have a 920K dot screen, similar to the Nikon D300′s 920K dot screen. Not the same exact screen, but the same resolution…
You can read the rest of the article here.
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